Brand Identity Development
First we strategize, then we make it look good. Perfect for fresh starts or rebrands.
Service Description
Great brands don’t happen by accident—they start with a plan. That’s why our Brand Identity Development service begins with strategy, helping you uncover the heart of your brand before we create the visuals to match. Over 6-8 weeks, we’ll work together to clarify your mission, define your audience, and build the essentials: logos, colors, fonts, and brand guidelines that feel cohesive and authentic. This process is perfect for fresh starts, rebrands, or anyone ready to align how their brand looks with what it stands for. What’s Included: Comprehensive Brand Strategy Document – Your roadmap for clear messaging, visuals, and consistency. Mission, Vision, and Values Framework – Define your brand’s purpose and principles. Target Audience Analysis – Get to know your audience and how to connect with them. Logo Design + Visual Elements – A logo, color palette, fonts, and guidelines that align with your strategy. Brand Guidelines – Tools to ensure consistency across every touchpoint. Phases & Calls: 1️⃣ Onboarding Call – Let’s discuss your goals, challenges, and vision. 2️⃣ Assessment Call – We’ll evaluate your current assets and audience. 3️⃣ Strategy Review Call – Walk through your custom strategy document and finalize your direction. 4️⃣ Offboarding Call – Tie it all together and equip you to implement your brand confidently. By the end of this process, you’ll have a cohesive brand identity that not only looks good but also aligns with where you’re going and who you’re here to serve. Let’s create a brand that captivates authentically™!
Cancellation Policy
By booking this Brand Assessment, you acknowledge and agree to the following: This is a standalone, strategy-based deliverable. Your booking includes a comprehensive written assessment of your brand’s current state, including key insights and recommendations. This is a one-time deliverable and does not include follow-up strategy calls or design services. This service does not include design or implementation. Any design, brand visuals, or implementation work must be booked separately. You may choose to bundle this with a full Brand Strategy service. Your participation is required. Timely completion of the intake form, brand uploads, and other requested materials is essential. Delays in submission may delay your assessment delivery. Rescheduling & Cancellation Policy You may reschedule your assessment call up to 24 hours in advance at no charge. Cancellations made more than 48 hours in advance will not be charged. Cancellations made less than 48 hours before your appointment will incur a 25% cancellation fee. No-shows or last-minute cancellations may result in forfeiting your assessment spot. One round of clarification is included. You may submit one follow-up email with clarifying questions within 5 business days of delivery. Additional support or consulting calls are available separately. This service is non-refundable. Due to the custom and intellectual nature of this service, all sales are final once booked and submitted. You are welcome to share your deliverables internally. Your Brand Assessment is yours to use and share with designers or collaborators as needed. However, the content may not be copied, altered, resold, or used outside your business without written permission from CHLO™ Branding Co.
Contact Details
billing@chlobranding.com