Brand Assessment
Before you make your next move, know exactly where your brand stands.
Service Description
Your Brand Assessment is a deep, strategic review of where your brand currently stands and how aligned you are with the direction you want to go. This isn’t a surface-level audit. We’re looking at your identity, messaging, positioning, visuals, and digital presence to understand what’s working, what’s unclear, and what’s quietly getting in the way of your next phase. Brand confusion doesn’t just affect perception — it affects revenue. And this service isn’t about starting from scratch or fixing what’s not broken. It’s about identifying the disconnect between your vision and what your brand is currently communicating. If you’re not sure whether you need a full brand strategy or just clarity on your foundation, copy and paste this link into your browser to book your initial consultation: https://chlobranding.wixstudio.com/chlo/booking-calendar/discovery-call?utm_medium=page_links ——————————————— WHAT’S COVERED • Overview and purpose of the assessment • Client goals • Key objectives • Assessment areas • Brand identity review • Messaging framework review • Visual and digital presence audit • Strategic recommendations • Conclusion and next steps ——————————————— BEFORE YOU BOOK • Have a clear understanding of your business phase • Be prepared to share links to all active platforms • Know your top 1–3 goals for the next 6–12 months • Gather any relevant files (campaigns, decks, drafts, etc.) • Understand this is an assessment only — not a full strategy or identity build • Be ready to sit with the PDF before our call ——————————————— WHO THIS IS FOR • Founders who feel misaligned but can’t pinpoint why • Brands preparing for a relaunch, new product, or new positioning • Creators shifting into a more intentional or professional presence • Small teams needing outside clarity • Larger brands wanting an objective, founder-centered review ——————————————— WHAT YOU’LL WALK AWAY WITH • Clear understanding of what’s off and why • A prioritized roadmap for what to fix first • Recommendations tailored to your goals • Clarity on next steps (strategy, identity, content, etc.) • A documented PDF to reference and share ——————————————— DELIVERY TIMELINE • Assessment completed within 7 business days • PDF delivered by email and portal upload • Review call scheduled after you’ve reviewed the document
Cancellation Policy
By booking this Brand Assessment, you acknowledge and agree to the following: This is a standalone, strategy-based deliverable. Your booking includes a comprehensive written assessment of your brand’s current state, including key insights and recommendations. This is a one-time deliverable and does not include follow-up strategy calls or design services. This service does not include design or implementation. Any design, brand visuals, or implementation work must be booked separately. You may choose to bundle this with a full Brand Strategy service. Your participation is required. Timely completion of the intake form, brand uploads, and other requested materials is essential. Delays in submission may delay your assessment delivery. Rescheduling & Cancellation Policy You may reschedule your assessment call up to 24 hours in advance at no charge. Cancellations made more than 48 hours in advance will not be charged. Cancellations made less than 48 hours before your appointment will incur a 25% cancellation fee. No-shows or last-minute cancellations may result in forfeiting your assessment spot. One round of clarification is included. You may submit one follow-up email with clarifying questions within 5 business days of delivery. Additional support or consulting calls are available separately. This service is non-refundable. Due to the custom and intellectual nature of this service, all sales are final once booked and submitted. You are welcome to share your deliverables internally. Your Brand Assessment is yours to use and share with designers or collaborators as needed. However, the content may not be copied, altered, resold, or used outside your business without written permission from CHLO™ Branding Co.
Contact Details
7705605372
support@chlobranding.com
285 West Wieuca Road Northeast, Atlanta, GA, USA