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Brand Strategy Lite

Price

$2,000.00

Your Brand Strategy Lite is a focused, foundational strategy experience built to help you clarify your brand direction without committing to a full strategy build. Think of it as the bridge between “something feels off” and “I finally know what I’m building toward.”

 

This isn’t a Pinterest board and a few ideas. This is strategic clarity — rooted in alignment, identity, and your next phase of growth.

 

If you’ve outgrown your current brand story, feel disconnected from how you’re showing up, or need a clear plan before investing in a full strategy or identity, this offers the direction you need to move forward confidently.

 

If you’re not sure whether this is the right fit or if you need a more comprehensive strategy, you can book an initial consultation here: https://chlobranding.wixstudio.com/chlo/booking-calendar/discovery-call?utm_medium=page_links

Quantity

WHAT'S INCLUDED

  • Overview and purpose of the strategy

  • Client goals

  • Key objectives and challenges

  • Brand foundation (brand story, founder story, mission, vision, values)

  • Identity + messaging analysis

  • Market research and insights

  • Visual + digital alignment review

  • Audience + positioning insights

  • Strategic recommendations

  • Next-step direction (identity, content, marketing, etc.)

BEFORE YOU BOOK

  • Have clarity on your current business phase

  • Be prepared to share links to all active platforms

  • Know the 1–3 goals you want this strategy to support

  • Gather any relevant files (campaigns, decks, drafts, etc.)

  • Understand this is a focused strategy — not a full brand strategy or identity build

  • Be ready to sit with the document before our review call

WHO THIS IS FOR

  • Founders who know something needs to shift but aren’t ready for a full overhaul

  • Brands preparing for a pivot, refresh, or new positioning

  • Creators wanting a clear brand direction before scaling

  • Small teams needing strategic alignment

  • Larger brands looking for a focused, founder-led strategic lens

WHAT YOU’LL WALK AWAY WITH

  • A clear understanding of your current brand foundation

  • Defined strategic direction for your next phase

  • Insights on what’s misaligned (and why)

  • A prioritized roadmap tailored to your goals

  • A documented PDF you can reference and build from

DELIVERY TIMELINE

  • Strategy completed within 10 business days

  • PDF delivered by email and portal upload

  • Review call scheduled after you’ve reviewed the document

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